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Privacy Policy

Last updated: March 10, 2021

Opstrace, Inc. (“Opstrace”, “we”, “us”, “our”) knows how important your privacy is. This document governs our privacy policies and procedures with respect to our website (the “Site”) and our products and services, including our managed observability platform and related services (collectively, our “Services”). This Privacy Policy sets forth how we collect, use, disclose, and otherwise process Personal Information in connection with our Site and our Services. If you have any questions about how we handle your information, you can email [email protected].

What Is Personal Information?

When we use the term “Personal Information” in this Privacy Policy, we mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to an individual. It does not include aggregated or deidentified information that is maintained in a form that is not reasonably capable of being associated with or linked to an individual.

Information We Collect

When you interact with us through the Site or the Services, we may collect Personal Information and other information from you, as further described below. Sometimes we collect Personal Information automatically when an individual interacts with our Site and Services, and sometimes, we collect the Personal Information directly from an individual. In some circumstances, we may obtain information from third parties before we have interacted with you directly (such as information that is publicly available on your employer’s website or that you post on social media). We collect Personal Information about different categories of individuals through our Site and Services. These include our customers and prospective customers (including representatives of our business customers), partners and prospective partners, and visitors to our websites.


We collect Personal Information in connection with our Site and Services from our customers, prospective customers, partners and prospective partners:

  • Information provided to us directly, such as name, phone number, email address, location (including city, state or region), language information, payment account information, current employment information (such as company name, industry and professional title), profile image and other profile information, and any other information you choose to provide or that a business partner or prospective partner shares with us.
  • Data collected through the use of the Site and Services, such as how an individual uses the Site and Services and their actions on the Site and Services, which may include information that an individual provides to us when they contact us with inquiries, respond to a survey we run, register for a webinar, or access our Services. Such information may include any third-party application profile data that you permit to be made available to us.
  • Inquiry Information, including the content of emails you send to us or comments you post on our Site;
  • Registration Information, such as your log-in details [including your user name and password].
  • Personal Information Automatically Collected: As is true of most digital platforms, we collect certain Personal Information automatically when you visit our Site or Services, including:
    • Log File Data, including internet protocol (IP) address, operating system, browser type, browser id, date/time of visit, and pages visited.
    • Analytics Data, such as the electronic path taken to our Site, through our Site and when exiting our Site, as well as usage and activity on our Site and Services, such as the links and objects viewed, clicked or otherwise interacted with (also known as “Clickstream Data”).
    • Location Data, including general geographic location based on IP address or more precise location when accessing our Site or Services through a mobile device.

For information about our and our third-party partners’ use of cookies and related technologies to collect information automatically, and any choices individuals may have in relation to its collection, please refer to the Cookies section of this Privacy Policy below.

Personal Information from Third Parties

We also obtain Personal Information from other sources, which we often combine with Personal Information we collect either automatically or directly from an individual.

We receive the same categories of Personal Information as described above from the following sources and third parties:

  • Service Providers: Our service providers that perform services solely on our behalf, such as payment processors and analytics providers. For example, we receive Personal Information from our service providers that conduct analytics activities.
  • Business Partners: Our business partners may collect Personal Information in connection with the Site and Services and may share some or all of the information with us.
  • Publicly Available Sources: We collect Personal Information about individuals that we do not otherwise have, including contact information, employment-related information, and interest information, from publicly available sources. We may combine this information with the information we collect from an individual directly.
  • Social Networks: When an individual interacts with us through social media networks, such as when someone follows us or shares our content on Twitter, LinkedIn or other social media networks, we may receive some information about the individual that the individual permits the social network to share. The data we receive depends on the individual’s privacy settings with the social network. Before linking or connecting with us on a social media network, you should always review and, if necessary, adjust your privacy settings on that network in accordance with your preferences.
  • Other Third Parties: From time to time, we may receive information about individuals from third parties. For example, we may obtain information from marketing partners or from third parties to enhance or supplement our existing information about an individual. We may also collect information about individuals that is publicly available. We may combine this information with the information we collect directly from individuals.

Our Use of Personal Information

We use Personal Information we collect to:

  • Fulfill or meet the reason for which the Personal Information was provided. For instance, if you contact us by email, we will use the Personal Information you provide to answer your question or resolve your problem.
  • Communicate with individuals, including via email, push notification, social media and/or telephone calls;
  • Provide you with access to the requested product or services and to monitor your use of such product or services;
  • Operate, maintain and provide the features and functionality of the Site and Services;
  • Help us improve the content and functionality of the Site and Services, to better understand our users and to improve the Site and Services;
  • Market to individuals or contact individuals in the future to tell them about Services we believe will be of interest to them. If we do so, each marketing communication we send you will contain instructions permitting you to “opt-out” of receiving future marketing communications. In addition, if at any time you wish not to receive any future marketing communications or you wish to have your name deleted from our mailing lists, please contact us as indicated below;
  • Help maintain the safety, security and integrity of our Site and Services, technology assets and business;
  • Improve, test, enhance, update and monitor the Site and Services or to diagnose or fix technology problems;
  • Respond to law enforcement requests and as required by applicable law, court order or governmental regulations;
  • Defend, protect or enforce our rights or applicable terms of use;
  • Detect and prevent fraud;
  • Evaluate, negotiate or conduct a merger, divesture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Opstrace’s assets, whether as a going concern or as a part of bankruptcy, liquidation or similar proceeding, in which Personal Information held by Opstrace about consumers is among the assets transferred or is otherwise relevant to the evaluation, negotiation or conduct of the transaction;
  • Comply with or as otherwise permitted by law.

Where an individual chooses to contact us, we may need additional information to fulfill the request or respond to the inquiry. We may provide additional privacy disclosures where the scope of the inquiry/request and/or Personal Information we require fall outside the scope of this Privacy Policy. In that case, the additional privacy disclosures will govern how we may process the information provided at that time.

Our Disclosure of Personal Information

We disclose your Personal Information as set forth below:

Within Opstrace: Opstrace entities may disclose Personal Information to other Opstrace entities for purposes and uses consistent with this Privacy Policy.

Business Partners: We may share customer Personal Information with our business partners, such as our online platform store and commerce solutions partners, as well as third parties with whom we partner to provide contests, joint promotional activities or co-branded services, and such disclosure is necessary to fulfill requests or applications.

Service Providers: Opstrace, like many businesses, sometimes hires other companies to perform certain business-related functions, subject to contractual terms restricting the collection, use and disclosure of Personal Information for any other commercial purpose. Examples of such functions include mailing information, maintaining databases and processing payments.

Your Employer: If you are using the Site or Services in connection with your role as an employee or contractor of a company or other legal entity, we may share your information with such entity.

Third Parties at the Direction of the Individual: We share Personal Information with third parties with your consent or at your direction.

Other Third Parties: We may disclose Personal Information to third parties who use this information to provide information or marketing messages about products or services of interest, in accordance with their own privacy policies and terms. We also work with analytics and social media partners as described in the Cookies section below.

Legal Requirements: Opstrace may disclose your Personal Information if required to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation or with applicable law, court order, or governmental regulation, (ii) protect and defend the rights or property of Opstrace, (iii) act in urgent circumstances to protect the personal safety of users of the Services or the public, or (iv) protect against legal liability.

Third Parties in the Context of a Corporate Transaction: We may disclose Personal Information as reasonably necessary to evaluate, negotiate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Opstrace assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Information held by Opstrace about consumers is among the assets transferred or is otherwise relevant to the evaluation, negotiation or conduct of the transaction.

Our Services currently do not respond to “Do Not Track” (DNT) signals and operate as described in this Privacy Policy whether or not a DNT signal is received.


What We Collect

We, and our third-party partners, may automatically collect certain types of usage information when an individual visits our Site or interacts with our Services. We may collect this information through a variety of data collection technologies, including cookies, web beacons, embedded scripts, location-identifying technologies, file information, and similar technology (collectively, “cookies”). For example, we may collect information about an individual’s device and its software, such as IP address, browser type, Internet service provider, platform type, device type, operating system, date and time stamp, and other similar information when the individual accesses our Site. We may collect analytics data or use third-party analytics tools such as Segment, Intercom, Google Analytics and Hotjar to help us measure traffic and usage trends for our Site and to understand more about the demographics of our users.

How We Use That Information

We use or may use the data collected through cookies to: (a) remember information so that an individual will not have to re-enter it during their visit or the next time they use our Site or Services; (b) provide and monitor the effectiveness of our Site and Services; (c) monitor aggregate metrics such as total number of visitors, traffic, usage, and demographic patterns on our Site and Services; (d) diagnose or fix technology problems; or (e) otherwise to plan for and enhance our Services.

Choices About Cookies

To manage cookies, an individual may change their browser settings to: (i) notify them when they receive a cookie, so the individual can choose whether or not to accept it; (ii) disable existing cookies; or (iii) set their browser to automatically reject cookies. Please note that doing so may negatively impact an individual’s experience using our Site or Services, as some features may not work properly. Depending on an individual’s device and operating system, they may not be able to delete or block all cookies. In addition, if an individual wants to reject cookies across all their browsers and devices, they will need to do so on each browser on each device they actively use. An individual may also set their email options to prevent the automatic downloading of images that may contain technologies that would allow us to know whether they have accessed our email and performed certain functions with it.

We use the following types of cookies

  • Strictly necessary cookies. These cookies enable core functionality such as security, network management and accessibility. You may disable these by changing your browser settings, but this may affect how the Site and Services function. The legal basis for our use of strictly necessary cookies is our legitimate interests, namely being able to provide and maintain our Site and Services. Please see the Annex below for more information.
  • Functionality cookies. These enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in. The legal basis for our use of functionality cookies is our legitimate interests, namely being able to provide and maintain our Site and Services. Please see the Annex below for more information.
  • Analytical/performance cookies. These cookies allow us to recognize and count the number of visitors to our Site and Services, and to see how visitors move around our Site and Services when they are using them. This helps us to improve the way our Site and Services work, for example, by ensuring that users are finding what they are looking for easily. The legal basis we rely on for these types of cookies is consent. You are free to deny your consent. Please see the Annex below for more information.


Our Site and Services are not directed to, and Opstrace does not intend to or knowingly collect or solicit Personal Information from children under the age of 13. If you are under the age of 13, please do not submit any Personal Information through or use the Site or Services. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce our Privacy Policy by instructing their children never to provide Personal Information on the Site or Services without their permission. If you have reason to believe that a child under the age of 13 has provided Personal Information to Opstrace through the Site or Services, please contact us, and we will endeavor to delete that information from our databases.

What This Policy Does Not Cover

This Privacy Policy applies only to the Site and our Services. The Site and Services may contain links to other web sites not operated or controlled by Opstrace (the “Third Party Sites”). The policies and procedures described here do not apply to the Third Party Sites. The links from the Site and Services do not imply that Opstrace endorses or has reviewed the Third Party Sites. We suggest contacting those sites directly for information on their privacy policies.

This Privacy Policy also does not cover or address: services that we provide solely on behalf of a third party, our Personal Information and privacy practices relating to job applicants, our own employees and other personnel.


We take security seriously. If you believe you have found a security issue in our Site or Services, please email us at [email protected] to responsibly disclose the issue.

Opstrace takes reasonable steps to protect the Personal Information provided via the Site or Services from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. However, no Internet or email transmission is ever fully secure or error free. Therefore you should take special care when disclosing any Personal Information to Opstrace via the Internet or by email.

Region-Specific Disclosures

We may choose or be required by law to provide different or additional disclosures relating to the processing of Personal Information about residents of certain countries, regions or states. Please refer below for disclosures that may be applicable to you:

  • For residents of the State of Nevada in the United States, Chapter 603A of the Nevada Revised Statutes permits Nevada residents to opt out of future sales of certain covered information that a website operator has collected or will collect about the resident. To submit such a request, please contact us at [email protected].
  • If you are based in the European Economic Area (“EEA”), Switzerland or the United Kingdom (“UK”), please click here for additional European-specific privacy disclosures.

Changes to Opstrace’s Privacy Policy

The Site, the Services and other aspects our business may change from time to time. As a result, at times it may be necessary for Opstrace to make changes to this Privacy Policy. Opstrace reserves the right to update or modify this Privacy Policy at any time and from time to time without prior notice. If we make material changes to this Privacy Policy, we may provide notice by email, by prominently posting on this Site or our Services, or through other appropriate communication channels. All changes shall be effective from the date of publication unless otherwise provided. Please review this policy periodically, and especially before you provide any Personal Information. This Privacy Policy was last updated on the date indicated above. Your continued use of the Site or Services after any changes or revisions to this Privacy Policy shall indicate your agreement with the terms of such revised Privacy Policy.

Access to Information; Contacting Opstrace

To keep your Personal Information accurate, current, and complete, please contact us at [email protected]. We will take reasonable steps to update or correct Personal Information in our possession that you have previously submitted via the Site and Services.

Please also feel free to contact us at [email protected] if you have any questions about Opstrace’s Privacy Policy or the information practices of the Site and Services.

Alternatively, inquiries may be addressed to:

Opstrace, Inc.
Attn: Privacy
2261 Market Street #4240
San Francisco CA, 94114
United States

Annex - Cookies

Cookie NameType of cookieUsed OnPurposesAdditional description
HotjarAnalytics cookiehttps://opstrace.comVisitor usage heatmaps.For further details, please see Hotjar’s privacy policy which can be found here: https://www.hotjar.com/legal/policies/privacy. You can opt-out of Hotjar supported analytics and data collection by visiting: https://www.hotjar.com/legal/compliance/opt-out.
IntercomAnalytics cookiehttps://opstrace.comVisitor and customer chat and other data gathering interactions.For more information on Intercom&aops;s use of cookies, please visithttps://www.intercom.com/legal/cookie-policy. For more information on the privacy practices of Intercom and to express your privacy preferences, please visit https://www.intercom.com/legal/privacy.
GoogleAnalytics cookiehttps://opstrace.comThis is one of the four main Cookies set by the Google Analytics services which enables website owners to understand visitor behavior and measure the website performance. This Cookie distinguishes between users and sessions. It is used to calculate new and returning visitor statistics. The Cookie is updated every time data is sent to Cookie Analytics. The lifespan of the Cookie can be customized by website owners. Currently configured for six months.

Please also see Google’s Policy: https://policies.google.com/technologies/cookies?hl=en | You may review Google's site “How Google uses data when you use our partners’ sites or apps” located at https://www.google.com/policies/privacy/partners/. You can learn about Google Analytics’ currently available opt-outs, including the Google Analytics Browser Ad-On here: https://tools.google.com/dlpage/gaoptout/